Sales / Business Development
Sales Development Representative
Overview
A sales development representative is responsible for identifying potential clients, contacting them, and scheduling meetings for sales teams. They research potential customers, provide information about the company’s products or services, and build relationships with clients.
The responsibilities of an SDR include identifying potential customers through various channels, such as social media, email campaigns, and targeted outreach, and engaging with them to gather information about their needs and interests. SDRs must also be able to effectively communicate the value of a company’s products or services and set up appointments or demonstrations for the sales team.
Common tasks
| Task | Related trait(s) |
|---|---|
| Reaching out to potential customers using tools such as social media digital campaigns or outbound calls | Understanding customers and others Creativity and problem solving Curiosity |
| Identifying and qualifying leads | Math ability Understanding customers and others Creativity and problem solving Curiosity |
| Scheduling appointments or demos for sales representatives | Social confidence Communication skills – Understanding others Communication skills – Expressiveness |
| Collaborating with sales and marketing teams | Communication skills – Understanding others Communication skills – Expressiveness Teamplayer Helping Others Teamplayer Respect for rules Teamplayer Positive group practices Amiability |
| Keeping records of interactions with customers | Making plans paying attention to details |
| Complying with company guidelines | Integrity |
Soft skills measured by TraitForward
| Trait | No of Questions | Cronbach’s alpha (α) | |
|---|---|---|---|
| Math ability | 7 | 0.74 | |
| Do they have math abilities? | |||
| Social confidence | 4 | 0.72 | |
| Are they able to express themselves in social situations? | |||
| Communication skills – Understanding others | 8 | 0.71 | |
| Do they understand others? | |||
| Integrity | 8 | 0.71 | |
| Are they moral, honest, do they follow the rules? | |||
| Understanding customers and others | 6 | 0.70 | |
| Do they understand the emotions of others? | |||
| Achievement striving | 6 | 0.74 | |
| Are they motivated to make their work stand out? | |||
| Making plans paying attention to details | 8 | 0.77 | |
| Do they have a desirable work ethic? | |||
| Creativity and problem solving | 8 | 0.77 | |
| Are they creative problem solvers? | |||
| Communication skills – Expressiveness | 11 | 0.84 | |
| Do they express themselves effectively? | |||
| Teamplayer Helping Others | 6 | 0.75 | |
| Do they like helping others? | |||
| Teamplayer Respect for rules | 9 | 0.74 | |
| Do they follow rules? | |||
| Teamplayer Positive group practices | 11 | 0.78 | |
| Do they like being included in a group? | |||
| Curiosity | 9 | 0.76 | |
| Do they want to understand? | |||
| Amiability | 4 | 0.75 | |
| Are they calm? Do they respect others? | |||
Did you Know?
Source: US Department of Labor – Bureau of Labor Statistics
Median wage:
$51,504 / per year
$25 / hour
The median annual wage for this profession is $51,504. Nonetheless several professionals may not be paid in that rate. A relatively low salary the 10th percentile of the annual wage is $34,000 whilst a relatively high salary, the 90th percentile of the annual wage is $77,000.
Entry Education level:
To become an SDR, one typically needs to have a high school diploma or equivalent, although some employers may prefer candidates with a degree in marketing, business, or a related field. SDRs must have excellent communication and interpersonal skills to build relationships with potential customers and understand their needs. They must also be highly organized and detail-oriented to manage and track leads effectively. Finally, SDRs must be self-motivated and able to work independently as well as part of a team.
Find out the psychometric properties for the Sales Development Representative Traitforward questionnaire